PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK BSI MOBILE BANKING TERHADAP KEPUASAN NASABAH BANK SYARIAH INDONESIA (Studi : Kota Tasikmalaya Tahun 2023

Abstract

This study is to analyze the effect of service quality and product quality of BSI Mobile
simultaneously on the quality of service and product quality of BSI Mobile simultaneously on
customer satisfaction of Bank Syariah Indonesia in Tasikmalaya City. The method used In
this study the authors used a quantitative approach. quantitative approach. Quantitative
method is a research method that can be research method that can be interpreted as a research
method based on the philosophy of positivism philosophy, used to research on certain
populations or samples, data collection using research instruments, data analysis is
quantitative with the aim of testing the hypothesis that has been set. The results of this
research This research shows that Bank Syariah Indonesia (BSI) has a positive and significant influence on customer satisfaction. significant influence on customer satisfaction,. Mobile
banking service quality Bank Syariah Indonesia (BSI) has a positive and significant effect on
customer satisfaction. Bank Syariah Indonesia customers in Tasikmalaya City. Mobile
product quality banking of Bank Syariah Indonesia (BSI) has a positive and significant effect
on customer satisfaction. on customer satisfaction. It can be said that the quality of Bank
Syariah Indonesia mobile banking products (BSI) has a positive and significant effect on
customer satisfaction. Bank Syariah Indonesia customers in Tasikmalaya City. So that
service quality and product quality simultaneously simultaneously have a positive and
significant effect on customer satisfaction of Bank Syariah Indonesia in Tasikmalaya City.
Syariah Indonesia in Tasikmalaya City